A blog to discuss web marketing…
Posts tagged Mobile Marketing
Mobile Marketing WAP Sites – The Next Step in Online Marketing
Oct 21st
The rising popularity of wireless mobile devices such as the iPhone and similar products that feature full web-browsing capabilities has enabled companies to expand into mobile marketing. New and creative options for reaching new consumers and clients through mobile marketing are being integrated into marketing budgets. But before a mobile marketing campaign can be initiated, companies should take steps to ensure that their website will be displayed properly on mobile devices.
WAP (Wireless Application Protocol) sites are also commonly referred to as mobile sites. Mobile sites are mini versions of a website that has been reconfigured, so that the website layout is compatible with the smaller screens of wireless mobile devices.
Approximately 25% of wireless mobile device owners now use their cell phones to browse the internet, and that percentage is certain to rise steadily. As branding is such an important factor in marketing, it only makes sense to ensure that your own company brand is well perceived on mobile devices.
With mobile sites able to viewed from any location in the world using a WAP enabled cell phone or mobile device (the majority of cell phones with internet browsing capabilities), the potential for increased visibility and web presence is obvious. WAP sites can also be designed as an extension of your corporate website in order to maximize exposure in new markets, and can include the ability to interact with your audience, share files, and quickly post important news updates.
Mobile Marketing – A New Industry for a New Economy
Oct 7th
Mobile marketing has yet to be fully embraced by many corporations, but it’s positive impact on promotion, branding, and quick access to information cannot be denied. Wireless mobile devices with Internet access capabilities are finding their way into the hands of thousands of new wireless subscribers every day, creating a new fertile market. Corporations are moving progressively forward and are ready to embrace the advantages of new and ever-changing technologies.
According to the Mobile Marketing Association, the majority of major brands are already utilizing mobile marketing or planning for it in future marketing budgets. Mobile marketing allows companies to expand upon positive marketing efforts generated by email and websites and reach consumers in a more direct manner. Closer interaction with consumers means increased brand recognition and a stronger ROI.
As mobile device capabilities increase with nearly every new offering from major cell phone manufacturers, the ability to reach consumers also increases. Of course, as consumers have always shown an aversion to forced advertising interrupting their browsing activities (i.e. popups), there is bound to be a thin line between effective, acceptable mobile marketing and overdone, irritating marketing. Companies would be advised to learn how to recognize the difference.
