With email being the most common form of communication these days, it’s easy to get overwhelmed with a cluttered inbox and become “delete-key” happy. If the subject of your email is not compelling, and your recipient doesn’t recognize the sender, they may hit delete before ever hitting open. Recipients are more likely to open an email with a subject line of “Hi Johnny, we have a great deal waiting for you,” then “Hi consumer, we have a great deal waiting for you.” It’s just common sense!

So take the time to personalize each email, your readers will thank you for it. Remember, each part of the email chain has a function. System needs to get delivery, subject line needs to get opens and the creative copy needs to get clicks or calls to action. Add a name or greeting to your subject line and be one step closer to a successful email marketing campaign!