Active Web Group, Long Island’s premier online marketing solutions company, has posted a new series of email marketing articles on their website.

Three Steps to Better Email Marketing

A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be.

Killer Email Copy in 5 Short Steps

Don’t Underestimate the Power of Email Copy

When it comes to getting your emails noticed, you have to start off with some great email copy. Most internet marketers find that there are certain talents involved in being able to write email copy that grabs the attention of the user, reads well, and doesn’t push like a salesperson with a dangerously low quota. There are 5 simple steps to help you on your way if you want to write your own killer copy for your email marketing campaign.

Is Your Email Marketing Campaign Compliant With CAN-SPAM Act?

Whether you’re utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Not exactly sure what that is, or whether or not your emails meet the criteria set forth by the FTC? It’s in your best interest to find out quickly, before you hit the send button on one more campaign.

Internet coupons have been utilized nearly as long as email marketing became commonplace, but statistics have shown a steady rise in their use, especially during the 2009 holiday season. Mailboxes have become inundated with Internet coupons sent from dozens of online retailers both large and small, or maybe even hundreds, depending upon a consumer’s online shopping habits.

There is also no denying the effectiveness of Internet coupons, as the e-commerce tally so far this year has reached $20 billion and is still rising. Consumers seeking holiday deals are in fact eager to receive what is normally relegated as spam or junk email, in order to seize upon the savings being offering by online retailers.

Some retailers that possess both online ecommerce sites and traditional brick and mortar stores are allowing the Internet coupons to be used in both locations, increasing their value and effectiveness. A new research study by Borrell Associates states that Internet coupons this year account for 20% of the value of all redeemed coupons, a slight increase from years previous. Additionally, many consumers appear to be favoring stores that better coupons, shifting their brand loyalty by the temptation of greater savings.

Internet coupon distribution and use is expected to rise further in 2010, partly in response to the weak economy, but also because new marketing techniques are being understood and employed by online marketers and e-commerce sites, enabling Internet coupons to have a stronger appeal than ever before.

Another survey, this one conducted by Strongmail during the latter part of November, has concluded that email marketing will be a major contender amongst online marketing solutions in 2010. Quite a few surveys released recently lend further proof to these findings.

In an article posted by Karen J. Bannan on btobonline.com, she writes:

What will they be spending their dollars on? Social media and e-mail marketing are the top two areas, with 69% of respondents saying they will be increasing e-mail spending; 59% saying they would be increasing social media efforts; and 69% saying they would be integrating social media and e-mail marketing. They will do so using several strategies, said Kristin Hersant, StrongMail’s director of corporate marketing.

Read the full article about the email marketing survey here.

Learn more about email marketing and how it can benefit your business.

November 11, 2009

Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses. As new email marketing trends continue to emerge, the practice is expected to grow another 15% this year.

But companies must be ever vigilant in how they approach email marketing, including message content, managing targeted email lists, and tracking the effectiveness of each campaign, whether it consists of a single email message or multiple messages throughout a period of time.

Because email marketing is cost-efficient and low-risk, it is fast becoming a favored marketing strategy over many other online marketing solutions, such as PPC or SEO. However, it can be a wasted effort if a company’s email messages are not constructed properly, or if they are simply blanketed across a single list without proper study of the target market. Additionally, many messages may not even make it to their intended recipient, as most email programs offer users wider control over message filtering.

An effective email marketing campaign can yield a high ROI and be a worthy investment. The most effective email campaigns are typically comprised of messages that contain creative, engaging content, as well as clear, concise information, and a method for allowing readers to make a further commitment to receiving your messages or visiting your corporate website.

Read the complete article on Email Marketing Trends…