Five Steps to Increase Traffic With a Company Blog

Your business website can be much more than just a place to sell goods and services on the web. By creating a company blog, you are engaging your customers (and your potential customers) in a manner that increases brand awareness and may keep them returning to your website on a regular basis, provided that the content posted on your blog is interesting and informative.  These tips will help you create a company blog that will provide your customers with additional information about your business and related industry topics, serving to increase traffic to your site.

Step One: Choose the Name

Although it may seem like just a small detail, a complicated web address for your company blog usually won’t bring in as many visitors as a simple, easy-to-remember name. You may want to consider setting up a new page on the company website, and giving the blog a name such as company.com/blog. This will allow customers to find your blog easily.

Step Two: Design Your Blog

To maintain a professional appearance, you will want to make sure that the design of your blog is similar to your company website. You at least want to ensure that you are using your company logo and colors on the blog. It is usually not recommended that you use a pre-made design for your blog, since these are not going to reflect the style you have already established on your company website. A look that somewhat mirrors your website will help increase brand awareness.

Step Three: Choose the Content

Your company blog can be used to announce promotions, provide information on the services provided by the company, or just to provide general information about the company or industry related topics. It is generally a good idea to think about the style of the content you’ll be adding before actually doing so. For example, do you want the blog to be presented in a more casual manner, or do you prefer content that is professionally written? A casual blog is often a good idea for communicating with the client, while a professional blog is best for conveying specific information about goods and services offered.

Step Four: Add Features

Your company blog should offer RSS (a means by which readers will receive a regular feed of your blog posts automatically) and newsletter options. These features are particularly helpful if you are using your blog to announce promotions, sales, or new goods and services for sale. Potential customers will be notified of the updates instantly, and a newsletter can expand upon your blog.

Step Five: Stay Current

It is very easy to begin a company blog, but many companies make the mistake of forgetting about their blog after a time, leaving it void of new entries. Updating your blog content at least once a week is key to maintaining a consistent and growing customer base. If you are unable to find the time to create content yourself, then you can find freelancers or a full service web marketing company to write content on a regular basis.