Web Helper Blog

Internet Marketing Strategy: Purchase a Domain Name With Strong Keywords

Let’s assume you own a virus protection software company whose name is Walsh Software. Obviously, the name does little to let new potential customers exactly what it is you create and market, other than the fact that it is some kind of software. Internet users who have never heard of your company will not be searching for it on the web. However, there are thousands that will certainly be search for “virus protection software.” (more…)

Anyone who has spent even a minimal amount of time on the Internet has learned that cyberspace is home to a plague of scams designed to extract money from unsuspecting victims, collect and use private information, and even seize control of their computers through malicious hacks. (more…)

As good as any e-commerce website might be, chances are it can always be just a little bit better. Don’t be afraid to review your website every so often to see if there is anything that might need to be improved. Utilize analytics and gain valuable insight from user feedback, and don’t forget to check out what the competition is doing. Spend a few minutes on a competitors website and ask yourself the following questions: (more…)

The Worst Online Marketing Mistakes You Can Make

The world of online marketing is expansive, and traversing its landscape can lead one into many pitfalls and perils if one attempts the journey without proper guidance. Many small businesses consider themselves well-suited for the task, expecting to find increased online visibility and a substantial ROI at the end of their quest. Instead, many find themselves stalled somewhere along the way, floundering in a sea of uncertainty and wondering why their online marketing efforts have been in vain. (more…)